![]() The Mac mini shipped in two configurations. To keep the size small, Apple used a 2.5" laptop hard drive, and included a single RAM slot. The mini also lacked a sound-input jack, a feature present in Apple's entire desktop lineup at the time. While Airport Extreme and Bluetooth were available as BTO options, they were not included in either stock configuration, nor were a keyboard or mouse. To this end, Apple made every effort to keep the cost of the mini low, while maintaining their best-in-the-industry profit margin. The basic idea of the mini was simple: let current PC owners spend $500 to replace their PC, while continuing to use their existing monitor and USB peripherals. ![]() The Mac mini was an attempt to take advantage of the so-called "halo effect" that the iPod had created in the consumer space. Whereas the Cube had been aimed at a high-end fetish market, the Mac mini was targeted specifically to PC owners, and was well-timed and well-positioned to increase Apple's marketshare. The rectangular case was reminiscent of the failed G4 Cube, the mistakes of which Apple seemed determined not to repeat with the mini. Based around the basic motherboard design of the eMac (USB 2.0), the Mac mini packed an impressive feature set into a very small package, just two inches tall and 6.5 inches wide and deep. Bluetooth, Airport Extreme, and a CD-RW/DVD+-RW drive were available as BTO options.Īnnounced in January 2005 at MWSF, the Mac mini represented Apple's first real foray into the low-end consumer market, and Apple's first monitor-less consumer Mac in more than six years. ![]() Optical Drive: 24x/24x/16x/8x CD-RW/DVD-ROMīoth models shipped with 256 MB of RAM. ROM: 1 MB ROM + 3 MB toolbox ROM loaded into RAM Level 1 Cache: 32 kB data, 32 kB instruction
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